Autoresponders are one of the most under-valued low tech tools businesses can use to make money on autopilot. Using autoresponder software, you can automatically store potential clients information in a database then send them a series of follow-up email messages at pre-determined intervals.
Bill owns a sporting goods store and wants customers to keep coming back to his store and even tell their friends. He get's a custom designed website for his business that includes an email capture form. He offers a free coupon for anyone that fills in the form. Once a customer submits the form the contact information is stored in the autoresponder software database. He creates a series of follow-up messages that include tips, updates, coupons and specials. These messages are loaded into his autoresponder to be sent out every 2 days. Customers are reminded about the store and tell their friends about the deals they can receive. This strategy results not only in increasing returning customers but obtaining many new ones as well.
Customers who purchase goods are offered to be added to the mailing list where they also receive the follow-up messages. This increases his sales. The autoresponder helps automate this part of his business leaving him free to do other things.
How autoresponders make money for online businesses
Simply create a landing page with an opt-in form that requests for your prospects name and email address in exchange for a free report related to your business. After subscribing and downloading the report, your prospect receives a new tip about your product. At the bottom of each message include a link to the sales page of your product. Every day for 7 days send a new tip, so you'll need to create 7 tips altogether. Each tip should contain 500 words of content.
By automatically sending new content every day your prospect is reminded about your product and gives them another opportunity to purchase it.
Tips for writing your autoresponder messages
1. The first message should thank them for subscribing and downloading the report. Introduce your product and let them know they'll receive a great tip the next day. This will help them to watch out for your next email.
2. Do not just pitch your product in every email. Prospects will soon unsubscribe if you're just selling to them. Instead write a story how the product helped you or include testimonies. Try to naturally mention your product in the content.
3. Include an unsubscribe link at the bottom of each message. There's nothing more annoying than being unable to get off someone's email list.
Do not stop with one autoresponder sequence. Set-up several autoresponders to sell multiple products. Before you've sent your last email, sign them up to another autoresponder sequence.
If you use this strategy you'll make money on autopilot.